At Element, creativity and craftsmanship run deeper than bikes. Each winter, our team handcrafts a small-batch jewelry line—an in-house project born from our love of working with our hands, our eye for detail, and the stories that cycling inspires.
Our jewelry doesn't just accessorize—it connects cyclists and triathletes to the sport they love. It’s a conversation piece in our shop, a fun part of our story, and one more way we bring cycling culture to life.

Every bracelet, necklace, or pair of earrings is one-of-a-kind. Our collection changes throughout the year as we play with new combinations, new colours, and fresh ways to incorporate recycled cycling parts.
Most of our online styles can be recreated or adjusted, and we're happy to design something fully custom if you want a specific look, colour theme, or stone combination.

Transform your Ironman or cycling race chain into a meaningful keepsake. We can turn your actual chain from Ironman Kona, Nice, Canada (Ottawa/Penticton), or any event into a bracelet, necklace, earrings, or a full set.
Your chain. Your race. Your story—handcrafted into a piece you can wear with pride.
Key Features:
• Made from your race bike chain
• Choose bracelet, necklace, earrings, or a combination
• Beautiful customization options
• A truly personal memento of endurance and achievement
Pricing starts at $40, with final cost depending on style, size, and beads/stones chosen.