Tech, Products, News

Buying a bike isn’t just about price — it’s about priorities.
Every bike is built from three core systems: the frame, the drivetrain, and the touchpoints. Understanding how each contributes to performance, comfort, and long-term value can help you choose the right bike for your goals — and avoid the most expensive mistake riders make.

Aerobars might look simple — just extensions bolted onto your handlebars — but there’s far more going on beneath the surface.

From extension shape and mounting position to pad width, stack height, and compatibility, small details make a big difference in comfort, power, and aerodynamics.

Before you “just add clip-ons,” it’s worth understanding the anatomy of an aerobar — and why proper setup matters more than most riders realize.

Helmets don’t last forever. Learn how age, minor impacts, and material degradation affect cycling helmet safety—and when it’s time to replace yours.

With the days getting shorter, visibility matters more than ever. Here’s my favorite front and rear bike light setup—tested on solo rides and built for safety on the road.

With over 60 years of combined experience in triathlon, the Element team has seen the sport evolve from the inside out. Here’s how that history shapes our product choices — and why we’re doubling down on Canadian content.

When it comes to triathlon, free speed doesn’t come from pedaling harder—it comes from reducing drag. Retired pro triathlete Daniela Ryf put it best: aero is everything. From wheel choice to front-end position, every watt you save in the wind can mean more power left for the run. Here’s a look at the upgrades that actually matter and what’s changing in aero design right now.