Tech, Products, News

It's beginning to look a lot like Christmas (and then some) so our thoughts turn once again to gifts for all the cyclists and triathletes on our gift list.   If...

I’ve never been one to ride outside year-round but if I did, I think a gravel bike would be my weapon of choice.  Anyone who knows me knows I don’t...

You might ask why a store like ours, Element, with its roots firmly in the triathlon market, would start working with Brooklyn Bicycle Co, a bicycle manufacturer with what appears to be a very different aesthetic and style of bike.  But we share their passion for beautiful, quality bikes.  Whether you are looking for a hard-working commuter bike like Driggs or something like the Brighton for casual rides around the neighborhood, Brooklyn has something for you.  

You've heard the saying "Time is money" and that applies to our bike service department as much as it does anywhere.  And we believe that our shop time is valuable...

This article come to us courtesy of guest writer, Rebecca Siggers and this topic comes at the just the right time. Now that we're out riding a bit more, our...

Is Saddle Discomfort Sidelining You? Things To Consider When Looking For When You Need A Different Saddle Are you having trouble finding the right saddle?  You're not alone!  Sure, you...

We now offer Concierge Bike Maintenance Service. If you are sheltered-in-place, self-quarantined, or just basically stuck in place, our concierge service is for you.  In a nutshell, we arrange for pick-up of your bike at your location and we deliver it back to you when the work is done.  

Spring Tune-Up Fact Sheet You’ve probably brought your bike in for a tune up once or twice or more times but do really know what we’re doing with your precious...