June 01, 2023 3 min read


When it comes to cruising on your bike, safety should be your trusty sidekick. One important aspect of staying safe on the road is making sure you're easily visible to other road users. In this article, we'll dive into four of the essential visual elements that can amp up your visibility while biking, with a cool focus on how you can incorporate them into your cycling gear.

#1  Reflective Elements:

Imagine having a superpower that makes you shine bright like a star. Reflective elements in your cycling gear give you just that! These nifty materials reflect light, making you more noticeable in low-light or nighttime conditions. So, slap on some reflective strips or panels on your clothing, and you'll become a shining beacon of safety. You can also go for reflective vests, jackets, or even gloves to level up your visibility game. Trust us, these reflective elements will catch the attention of motorists, improving your chances of being seen and keeping you out of harm's way.

#2  Colors that Stand Out or Contrast:

Why blend in when you can stand out like a funky flamingo on wheels? Choosing vibrant colors that contrast with the environment is a smart way to grab attention while biking. Neon yellow, electric orange, or eye-popping green are the go-to shades but also consider the prevalent background in location you’ll be riding that day. They create a striking contrast against the backdrop, making it easier for motorists to spot you during the day. Want an extra tip? Pick colors that pop against the natural scenery around you, like sporting a bold blue, orange or even white coloured jersey amidst lush greenery. It's a double whammy for visibility!

#3.  Graphic Elements: Bold Prints or Color Blocking:

This is where a fashion-forward cyclist can really flaunt their style! You can showcase your style while staying safe. Bold prints and color blocking aren't just trendy—they're safety-savvy too. Bold graphic elements break up your silhouette, making you more noticeable on the road. Rock jerseys or jackets with attention-grabbing patterns, stripes, colour-blocking or funky designs. Let your outfit do the talking:  by standing out from the pack, you'll catch the eyes of motorists and reduce the risk of any unwanted surprises

#4: Dynamic Colour or Reflective Elements:

While you ride, your feet and legs are constantly moving so use that dynamic movement to magnify the visual effect of colour and reflective elements. Dynamic color or reflective elements that move with you are a game-changer and a simple thing to do.

- Consider amping up your sock story, your shoes or look for colour accents or reflective hits on legs or hem of you cycling shorts. These elements create a captivating motion that instantly draws attention.

- Another option is to have reflective elements onto the moving parts.  Many bike shoes have reflective accents so look for products that have that feature when you shop for your gear. We now also have clothing accessories like vests and belts that have light elements.  They'll not only make you visible but also add a touch of wow factor to your ride, especially when the sun goes down.


Ready to take your biking safety up a notch? By incorporating reflective elements, choosing standout colors, rocking bold prints or color blocking, and adding dynamic elements like lights, you'll shine brighter than the sun. Prioritizing these key elements will make your biking adventures safer and more enjoyable. Remember, stay visible and keep pedaling with confidence!

Elise Gaudet
Elise Gaudet

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