August 19, 2023 3 min read


Cycling is not just a mode of transportation or a recreational activity; it's a way of life that brings joy and adventure. However, as much as we love the open road or the serene trails, safety should always be a top priority. That's why we've got three key elements to keep you safe and seen while pedaling your way to freedom: Lights, Whites, and Brights.

Lights: Illuminate the Path Ahead, Day and Night

Lights aren't just for those twilight rides or moonlit escapades. They're your shining armor, your beacon of visibility. Front and back lights mounted on your bike are not only for illuminating the road, but also for making sure you're seen by others, especially during the day.

Think about it – a burst of light cutting through the daylight clutter grabs attention like nothing else. Drivers, pedestrians, and fellow cyclists are more likely to notice you when you have your lights on. A bright front light warns others of your approach and ensures that intersections become safer spaces. A glowing rear light paints a target on your back, making sure everyone knows you're there.

Whites: A Dash of Brightness for Safety's Sake

Whites, or light-colored gear, might seem like a simple style choice, but they're actually a smart safety move. We all know the appeal of those sleek black bike shorts and coordinating jerseys, but they can blend into the background, making you nearly invisible from a distance.

But fear not, fellow cyclists, because introducing whites to your ensemble can transform your visibility game. Even adding just a touch of white – be it in your helmet, shoes, or parts of your jersey – can make a world of difference. Not only does it catch the eye, but it also adds a striking contrast to your outfit, creating bold graphics and color blocking that scream, "Here I am!". And if you want to flaunt your style, you can really go wild and work it with you cycling apparel in ways you (me) might not want to in your off-bike attire.

You might have avoided white or light colours because they show dirt faster. It's not as big an issue as you'd think. For one, you wash your gear after every wash so any stains that can come out will be gone soon enough. Secondly, even if your whites fade or mellow a bit, they are still more visible that duller, darker colours.  Lastly, some of the stains left from your last epic adventure can serve as battle scars and evidence that you lived through it all.  

Brights: Stand Out, Shine Bright

Now, let's talk about brights, those vivid hues that instantly grab attention. Incorporating bright colors into your cycling gear is more than just a fashion statement – it's a safety declaration. Whether it's a luminous yellow helmet, a vibrant orange jersey, or neon green shoe accents, these bold shades are your secret weapon against blending into the background.

Bright colors play with light and shadow, ensuring that you pop out from your surroundings. When you're cruising down the road, your gear acts as a moving billboard that says, "I'm here, I'm visible, and I'm ready to conquer the journey!"

In the world of cycling safety, remember these three elements: Lights, Whites, and Brights. With the right combination, you'll not only enjoy your ride to the fullest but also ensure you're seen, safe, and stylish on every pedal stroke. Happy cycling and stay safe out there!

Elise Gaudet
Elise Gaudet

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